Public relations (PR)
is the managing of outside communication of an organization to create
and maintain a positive image. Public relations involves popularizing
successes, downplaying failures, announcing changes, and many other
activities
Examples of public relations include:
Corporations use marketing public relations (MPR) to convey information
about the products they manufacture or services they provide to potential
customers to support their direct sales efforts. Typically, they support
sales in the short and long term, establishing and burnishing the
corporation's branding for a strong, ongoing market.
Corporations also use public-relations as a vehicle to reach legislators
and other politicians, seeking favorable tax, regulatory, and other
treatment, and they may use public relations to portray themselves as
enlightened employers, in support of human-resources recruiting programs.
Non-profit organizations, including schools and universities, hospitals,
and human and social service agencies, use public relations in support of
awareness programs, fund-raising programs, staff recruiting, and to
increase patronage of their services.
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Amidei Group
35 Upper Oak Dr, San Rafael, CA 415 472-0212
Ann Hill Communications
77 Mark Dr # 3, San Rafael, CA 415 491-5901
Bay Communications
1435 4th St # F, San Rafael, CA 415 883-4244
Duke Marketing
4040 Civic Center Dr # 200, San Rafael, CA 415 492-4534
J B Communications
±
1421 Guerneville Rd # 230, Santa Rosa, CA 707 579-4977
Pizzazz Public Relations
644 Bamboo Ter, San Rafael, CA 415 499-9000
Versaggi Biocommunications
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9 Carolyn Ct, Mill Valley, CA 94941 415 397-3087
Zanides Public Relations
247 Point San Pedro Rd, San Rafael, CA 415 456-8171 |
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Politicians use public relations to attract votes and raise money, and,
when successful at the ballot box, to promote and defend their service in
office, with an eye to the next election or, at career’s end, to their
legacy.
Public relations and publicity are not synonyms. Publicity is the
spreading of information to gain public awareness in a product, service,
candidate, etc. It is just one technique of public relations as listed
here.
[edit] Audience targeting
A fundamental technique used in public relations is to identify the target
audience, and to tailor every message to appeal to that audience. It can
be a general, nationwide or worldwide audience, but it is more often a
segment of a population. Marketers often refer to economy-driven
"demographics," such as "white males 18-49," but in public relations an
audience is more fluid, being whoever someone wants to reach. For example,
recent political audiences include "soccer moms" and "NASCAR dads."
In addition to audiences, there are usually stakeholders, literally people
who have a "stake" in a given issue. All audiences are stakeholders (or
presumptive stakeholders), but not all stakeholders are audiences. For
example, a charity commissions a PR agency to create an advertising
campaign to raise money to find a cure for a disease. The charity and the
people with the disease are stakeholders, but the audience is anyone who
is likely to donate money.
Sometimes the interests of differing audiences and stakeholders common to
a PR effort necessitate the creation of several distinct but still
complementary messages. This is not always easy to do, and sometimes –
especially in politics – a spokesperson or client says something to one
audience that angers another audience or group of stakeholders. |
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