Advertising - Advertising Agencies
San Rafael,  Marin County, San Francisco North Bay, Ca. USA 94901, 94903

An advertising agency

or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.
An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.

Types of advertising agencies

Ad agencies come in all sizes. They include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies, large independents, and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Interpublic Group of Companies and Havas.

An agency's size should not necessarily be considered a barometer of their billing or ability to handle large accounts. Indeed, these days, smaller boutique agencies are just as likely to count very large corporations amongst their accounts.

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