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Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging.
Internet marketing is a component of electronic commerce. Internet
marketing can sometimes include information management, public
relations, customer service, and sales. Electronic commerce and
Internet marketing have become popular as Internet access is
becoming more widely available and used. Well over one third of
consumers who have Internet access in their homes report using the
Internet to make purchases.(Devang, 2007)
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