Some of the benefits associated with Internet marketing
include the availability of information. Consumers
can log onto the Internet and learn about products, as well as purchase
them, at any hour. Companies that use Internet marketing can also save
money because of a reduced need for a sales force. Overall, Internet
marketing can help expand from a local market to both national and
international marketplaces. And, in a way, it levels the playing field for
big and small players. Unlike traditional marketing media (like print,
radio and TV), entry into the realm of Internet marketing can be a lot
less expensive.
Furthermore, since exposure, response and overall efficiency of digital
media is much easier to track than that of traditional "offline" media,
Internet marketing offers a greater sense of accountability for
advertisers.
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Compared to the other media marketing(like print, radio and TV), Internet
marketing is growing very fast. It's also gaining popularity among small
businesses and even consumers when trying to monetize their blog or
website. The measurability of the internet as a media makes it easier to
experience innovative e-marketing tactics that will prove a better Cost of
Acquisition than other media. However, in most developed countries,
internet marketing and advertising spending is around 5% only, while TV,
radio, and the print are more. |
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