Bolinas,  Marin County, San Francisco North Bay, Ca. , California, USA

 Promotional Advertising, Marketing and Products
Corporate Gifts - Promotional Products - Personalized Gifts
Marin County, San Francisco North Bay, Ca. USA

 

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Promotional Advertising, Marketing and Products

Promotion is one of the four key aspects of the marketing mix. The other three elements are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company.
Promotion is generally sub-divided in the textbooks into two parts:
Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet) in which the advertiser pays an advertising agency to place the advert
Below the line promotion: All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows
The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
An example of a fully integrated, long-term, large-scale promotion is Pepsi Stuff

 

 Looking for Promotional Advertising, Corporate Gifts, Promotional Products, Personalized Gifts, promotion web site, award, personalized gift, promotional items, corporate gift idea, advertising promotion, promotional pen, promotional, promotional gift, executive gift, promotional advertising, corporate apparel, imprinted promotional product, trade show giveaway, business promotion, branding, marketing, design, business promotion, gifts, corporate apparel, corporate promotional product, imprinted gifts, imprinted promotional items, imprinted promotional product, personalized promotional product, tradeshow items, tradeshow promotional items ? Please scroll down.

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ADCO Marketing
5725 Paradise Dr # 450, Corte Madera, CA 415 927-2881

Ad Infin Item Inc
39 Pleasant Ln, San Rafael, CA 415 459-1146

Boundary Solutions
90 Throckmorton Ave # 26, Mill Valley, CA 94941 415 381-1750

Conti Print Design ±
7 Tralee Way, San Rafael, CA 415 492-8787

Gloria Enterprises
San Rafael, CA 415 461-7600

Goodman Direct
103 Van Winkle Dr, San Anselmo, CA 415 485-1705

Innovative Business Products
390 Bel Marin Keys Blvd, Novato, CA 415 884-3566

Headgear Plus Promo
1330 Commerce, Petaluma, Ca
94952 707 762-2280

J W Gardiner Co
77 Mark Dr # 33, San Rafael, CA 415 479-1482

Marin Stitchworks
445 Montecito Dr, Corte Madera, CA 415 924-4204

Marketing Concepts
1299 4th St, San Rafael, CA 415 459-7799

Montgomery Promotions-Tasco
335 Meadow Way, San Geronimo, CA 415 488-4560

Onyx Worldwide
3020 Bridgeway, Sausalito, CA 415 331-2233

Trailblazer Promotions
447 Miller Ave # D, Mill Valley, CA 94941 415 389-8863

Trikora Inc
4320 Redwood Hwy # 200, San Rafael, CA 415 499-1691

Tugboat Inc  ±
562 Technology Way, Napa, CA 707 252-3536

 
 
 
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