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E-mail marketing (on the Internet) is popular with companies for
several reasons:
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If you are searching for
simple email marketing software that provides a platform for your online marketing campaigns, we encourage you to use our friends at
iContact.
iContact allows you to use multiple channels such as email, RSS feeds, and blogs to distribute your message to your prospects and customers.
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A mailing list provides the ability to distribute information to a wide
range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed
newsletters, e-mail is less expensive.
An exact return on investment can be tracked ("track to basket") and has
proven to be high when done properly.E-mail marketing is often
reported as second only to search marketing as the most effective
online marketing tactic
The delivery time for an e-mail message is short (i.e., seconds or
minutes) as compared to a mailed advertisement (i.e., one or more
days).
An advertiser is able to "push" the message to its audience, as
opposed to website-based advertising, which relies on a customer to
visit that website.
E-mail messages are easy to track. An advertiser can track users via
autoresponders, web bugs, bounce messages, unsubscribe requests,
read receipts, click-throughs, etc. These mechanisms can be used to
measure open rates, positive or negative responses, and to correlate
sales with marketing.
Advertisers can generate repeat business affordably and
automatically.
Advertisers can reach substantial numbers of e-mail subscribers who
have opted in (i.e., consented) to receive e-mail communications on
subjects of interest to them.
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