Radio advertising or a radio commercial
is a form of advertising in which goods, services, organizations,
ideas, etc. are promoted via the medium of radio. Many commercials are
produced by an outside ad agency or radio production company and, airtime
is purchased from a station or network in exchange for sponsorship of its
programming.
Radio commercials are sold in 10, 20, 30, 40, 50, 60 or 120 second
increments. While a :60 radio commercial is twice as long as a :30 radio
commercial, it is rarely sold at twice the price. While practices vary,
most radio stations only charge 20-30% more for the longer spot.
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radio station, local radio, radio advertising, radio broadcasting,
radio commercials local radio ? Please scroll down.
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This category contains under 20 listings for
the san Francisco North bay and all counties have been combined for your
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KFGY
1410 Neotomas Ave # 200, Santa Rosa, CA 707 543-0100
KMHX
1410 Neotomas Ave # 200, Santa Rosa, CA 707 543-0100
KSRO
1410 Neotomas Ave # 200, Santa Rosa, CA 707 543-0100
KZST
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3392 Mendocino Ave, Santa Rosa, CA 707 528-4434
S F Radio Works
775 E Blithedale Ave # 373, Mill Valley, CA 94941 415 383-8830
True Measure
21 Circle Dr # C, Belvedere Tiburon, CA 94920 415 227-4649 |
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While many commercials are professionally produced, radio is not out of
reach for the small retail business owner. Most local radio stations have
the ability to produce radio commercials in house using their own
announcers. Often local radio stations will write and even produce the
radio commercials for local retail advertisers at no additional cost when
the merchant purchases a schedule of "spots" on the station.
Radio commercials can be delivered to a network of radio stations directly
from the recording studio on a DAT cassette or transmitted via satellite
or ISDN. |
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