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Outdoor advertising or Out-of-home advertising
(also referred to as OOH) is essentially all type of
advertising that reaches the consumer while he or she is outside the home.
This is in contrast to broadcast, print, or internet advertising, which
may be delivered to viewers out-of-home (e.g. via tradeshow, newsstand,
hotel lobby room), but are usually for home or office viewing. Outdoor
products are divided among three primary categories: Billboards, street
furniture and transit. The most common product in OOH is the billboard.
OOH encompasses outdoor advertising but extends to the indoors as well
(such as ads in malls). |
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